SERVICES: 

• Event planning and on-site execution

• Guest flow and logistics support

• Training session coordination

• F&B coordination

• Live-stream support

• Co-developer experience support

• First owner ceremony execution

• Video production and photography

• Social content capture

• Post-event storytelling assets

FF Track Day

OBJECTIVE: 

Capture FF’s track experiences as high-intensity product storytelling moments that showed performance, owner engagement, and live audience reaction.

ABOUT THE PROJECT: 

YOUME supported multiple track day formats, with responsibilities ranging from on-site coordination to cinematic content capture.

Some programs included training coordination, F&B, guest logistics, livestream support, co-developer participation, and owner ceremony moments. Other programs focused primarily on visual production, including drone footage, high-speed driving shots, product performance, audience reactions, behind-the-scenes details, and testimonial-style moments.

The final assets helped extend each track experience beyond the event day across social, digital, press, and community channels.