Our work connects the launch. the talent, the content, and the audiences.FROM PRODUCT LAUNCHES AND CELEBRITY CAMPAIGNS TO SOCIAL CONTENT AND TRAFFIC-DRIVING ACTIVATIONS, WE HELP BRANDS TURN A KEY MOMENT INTO A FULL CREATIVE CAMPAIGN.
SERVICES:
Campaign Strategy & Creative Planning
Commercial Video Production
Venue Sourcing & Shoot Location Planning
Crew Hiring & Production Coordination
Talent / Celebrity Shoot Support
Social Content Planning
Product Storytelling & Launch Content
Traffic-Driving Campaign Assets
Post-Production Direction
PEAK x ANDREWS WIGGINS
OBJECTIVE:
Launch Andrew Wiggins’ first signature shoe with PEAK through a celebrity-driven commercial campaign designed to build product awareness, strengthen brand credibility, and drive social engagement.
ABOUT THE PROJECT:
PEAK partnered with Andrew Wiggins to launch his first signature shoe and build awareness around the brand’s first major collaboration with the NBA star.
YOUME supported the campaign from concept to production, including venue sourcing, crew hiring, commercial video production, social content planning, and campaign assets designed to drive traffic and engagement.
The result was a celebrity-led product launch campaign that connected athlete credibility, product storytelling, and social-ready content into one focused brand moment.