We connect event production, audience experience, and visual storytelling.WE PRODUCE LIVE BRAND EXPERIENCES—THEN TURN THE MOMENT INTO CONTENT THAT CONTINUES BEYOND THE EVENT.
SERVICES:
Event Production & Vendor Coordination
On-Site Execution
Guest Flow & Experience Support
Test-Drive Activation Support
Event Video Production
Photography
Testimonial & Audience Reaction Capture
Post-Event Content
VinFast x LA Autoshow
OBJECTIVE:
Deliver a high-engagement auto show experience while capturing authentic audience reactions, product discovery, and post-test-drive excitement.
ABOUT THE PROJECT:
YOUME led the on-site event production and coordinated external vendors to deliver VinFast’s LA Auto Show experience.
The work included show-floor execution, guest flow, product interaction, test-drive support, and on-site coordination across multiple production partners.
Alongside the live experience, YOUME captured the full consumer journey—from first impressions and vehicle exploration to post-drive reactions and testimonial moments—creating photo and video assets for continued social and digital use.
The content was captured and shaped into social-ready assets, helping amplify the brand experience beyond the auto show floor.
