We connect experiential design, local execution, and multi-location logistics.WE TURN MULTI-STOP BRAND ACTIVATIONS INTO CONSISTENT EXPERIENCES THAT MOVE WITH THE AUDIENCE.
SERVICES:
Creative concept and activation design
Brand activation and event production
Modular fabrication
Inventory management and warehousing
Multi-location logistics
Campus coordination
On-site production and management
Product showcase and giveaway execution
HALARA × CAMPUS TOUR 2026
OBJECTIVE:
Bring Halara’s athleisure brand directly to Gen Z audiences through a three-campus California tour designed around movement, product discovery, and social interaction.
ABOUT THE PROJECT:
YOUME partnered with Halara to deliver activations across UC San Diego, UCLA, and UC Santa Barbara.
Built around the theme “From Campus to Every Move,” the tour combined pickleball challenges, product showcases, custom displays, and branded giveaways to engage students through movement and discovery.
YOUME developed a modular “Halara Mini Court” and managed warehousing, transportation, campus coordination, installation, and on-site operations across all three locations.
Despite varying campus requirements and tight schedules, the tour was delivered successfully with strong student participation throughout.
